How A Royal Dessert From Turkey Turned Into A Global Trend

Hafiz Mustafa is one of the world's oldest dessert shops, open since 1864. Now the company operates three factories and 24 branches around the world, from London to Dubai. But as it expands globally, the company says it's not just selling sweets — it's selling a slice of Turkish culture. We visited the kitchen and flagship store to see how this historic confectioner is preserving one of Turkey's most iconic desserts. https://www.hafizmustafa.com/ 00:00 - Intro 01:04 - Making Turkish Delight 02:37 - Sourcing Quality Ingredients 03:17 - Cooling, Rolling, and Cutting 04:24 - Chef Hüseyin's Backstory 05:18 - Machines vs. Handcrafted 05:50 - Packaging and Consumption 06:44 - History of the Dessert 07:41 - Current Ownership 08:19 - Expanding Hafiz Mustafa Internationally 09:13 - Awards, Research, and Development 10:04 - Cultural Importance and Competition 10:49 - Baklava 11:51 - Serving Customers 12:38 - Continued Expansion and Education ------------------------------------------------------ #turkishdesserts #turkishdelight #desserts #stillstanding MORE STILL STANDING VIDEOS: Why Indonesia's Mud Crab Industry Could Go Extinct https://youtu.be/TNp8FTCA-LQ Tequila And Mezcal's Newest Rival Is Over 2,000 Years Old https://youtu.be/jucLS44iOkE How A 500-Year-Old Rainbow Sweet Is Preserving One Of Asia's Forgotten Cultures https://youtu.be/tB46WSVuWnY Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/businessinsider Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider How A 162-Year-Old Turkish Delight Shop Became A Global Dessert Empire | Still Standing | Business Insider