Why Wall Street Has Written Off Olaplex

Olaplex has lost around 95% of value since its debut on the stock market in 2021. Excitement around the luxury haircare brand simmered when increased competition, regulatory scrutiny and a controversial lawsuit hit the brand. Sales were flat over the past year but the CEO told CNBC she’s “encouraged by the momentum” that the company is seeing. Wall Street analysts are divided on what they believe is next for the company. Watch the video to learn more. Produced by: Laya Neelakandan Shot and Edited by: Ryan Baker Animation by: Jason Reginato, Christina Locopo Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: https://cnb.cx/4qKBe6H Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #cnbc Why Wall Street Has Written Off Olaplex