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Paris's BHV ends short but controversial partnership with Shein • FRANCE 24 English

It was a partnership beset by controversy, and now it's over. Department store BHV is breaking up with Chinese-founded retailer Shein, after new management came in to take over the beleaguered Parisian icon, announcing the end of the contract between the two and admitting that a strategic error had been made. However, seven other BHVs in the Paris region will retain a partnership. #shein #fashion #parisshopping 🔔 Subscribe to France 24 now: https://f24.my/YTen 🔴 LIVE - Watch FRANCE 24 English 24/7 here: https://f24.my/YTliveEN 🌍 Read the latest International News and Top Stories: https://www.france24.com/en/ Like us on Facebook: https://f24.my/FBen Follow us on X: https://f24.my/Xen Bluesky: https://f24.my/BSen and Threads: https://f24.my/THen Browse the news in pictures on Instagram: https://f24.my/IGen Discover our TikTok videos: https://f24.my/TKen Get the latest top stories on Telegram: https://f24.my/TGen

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It was a partnership beset by controversy, and now it's over. Department store BHV is breaking up with Chinese-founded retailer Shein, after new management came in to take over the beleaguered Parisian icon, announcing the end of the contract between the two and admitting that a strategic error had been made. However, seven other BHVs in the Paris region will retain a partnership. #shein #fashion #parisshopping 🔔 Subscribe to France 24 now: https://f24.my/YTen 🔴 LIVE - Watch FRANCE 24 English 24/7 here: https://f24.my/YTliveEN 🌍 Read the latest International News and Top Stories: https://www.france24.com/en/ Like us on Facebook: https://f24.my/FBen Follow us on X: https://f24.my/Xen Bluesky: https://f24.my/BSen and Threads: https://f24.my/THen Browse the news in pictures on Instagram: https://f24.my/IGen Discover our TikTok videos: https://f24.my/TKen Get the latest top stories on Telegram: https://f24.my/TGen

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